Say who you want back.
Holty does the rest.
Describe the patients you want to reach in plain language. Holty builds the audience, sends by push, email or SMS, and keeps running without your staff touching a list.
Describe an audience above and Holty matches it against every patient you hold.
Set it up once, it keeps going
Four steps in the back office. After the last one, nobody has to touch it again.
Build the audience
Describe a segment in plain language. Holty shows exactly who is in it, then keeps it frozen or recalculates it as patient data changes.
1,284 patients, recalculated dailyDecide when it sends
Send once, on a schedule, or on a rule that fires by itself. Once-per-recipient means each run only reaches people who have not been contacted yet.
Runs without anyone starting itRank the channels
One campaign reaches patients on push, SMS or email. Channel consent is respected on every run, and if the first channel fails for a patient the next one is tried.
Or send on every channel at onceWrite it once, in every language
One message per channel, in every language you send. Generate it, complete a half-written line, or translate the whole thing without leaving the campaign.
Sounds like your clinic, not marketingHi {name}, it has been a while. Your check-up is due - book in the app when it suits you.
Bring back patients - on autopilot
Here's how it works for one real patient. No lists, no manual work.
Visits once. Pays €40. Says "I'll come back."
She forgot.
Like 48% of patients. Holty spots it from your HIS records - automatically.
Maria, it's been 6 months since your check-up. Book in 2 taps - Dr. Rusu has slots Thursday.
Push first. No reply in 3 days → SMS.
Booked
Thursday 14:30. €40 recovered. Your staff did nothing.
Campaigns you can switch on immediately
Four that most clinics run from the start. Each one targets an audience you already have.
Quiet-patient check-in
One message, not a sequence. It has been a while - is everything alright?
Annual check-up prompt
Six segments: women 18-25, 26-40 and over 40, and the same for men. Each links to the matching check-up package.
Unused balance nudge
Monthly at most. The patient has funds on their account and can put them towards an appointment.
Offers and promotions
A free consultation, a discount, a seasonal offer. Sent only when the offer is real.
Campaigns stop on their own
Nobody on your team has to take patients off a list. Four rules do it automatically, for each patient separately.
When a patient books, they stop getting that campaign.
When a patient ignores it 3 times, it pauses for 60 days.
When a patient spends their balance, balance reminders stop.
When a patient gets 2 offers in a month, the next one waits.
Describe who you want back. The back office does the rest.
Marketing that runs on your own patient base: audiences built from visit history, campaigns across push, email and SMS, banners and packages for the same audiences, and a report for every campaign.
Back office"Women over 40 who visited us in the last two years, had no mammography since 2024 and agreed to marketing messages"
Push first. No app or not delivered? SMS. Still nothing? Email.
Inactive channels are skipped by every campaign until switched on again.
HThe back office does more than send messages
The same place carries what patients see in the app, and what they send back to you.
Banners
Scheduled, multilingual promo banners in the patient app: title, subtitle, CTA and deep link, with colour and icon, auto-published and auto-expired.
Packages
Sellable service bundles that patients buy in the app, or request a price for when the offer needs a conversation first.
News
In-app announcements that keep patients reading between visits and give a campaign somewhere to land.
Sales requests
Every inbound enquiry, such as a package request, arrives in one inbox for your team to follow up.
You see what came back
Every run is measured against the audience it targeted, so a campaign either earns its place or it does not. The figures are your own, from your own patients.
- Recovered visitsPatients from a lapsed audience who booked after a run, attributed to the campaign that reached them.
- Reach rateHow much of an audience was actually reached, and on which channel the message landed.
- Staff hours savedList building and calling replaced by scheduled runs, counted against what the work used to take.
Runs on your data, inside your walls
The retention engine is part of your deployment, not an outside marketing tool holding a copy of your patient list.
Want to see an audience built from your own data? Book a demo
Questions clinics ask
The ones that come up on every first call.
Do we need someone who can write queries?
No. You describe the audience in plain language and preview exactly who matches before anything is sent.
What is the difference between a static and a dynamic audience?
A static audience is fixed at the moment you create it. A dynamic one is recalculated, so it follows the data.
Which channels can we use?
Email, SMS and push. Either in a fallback order, so a patient is reached on whichever works, or on all of them at once.
Will our patients be spammed?
No. Campaigns stop for anyone who books, and pause for anyone who has ignored them repeatedly.
Can we see whether it worked?
Every run reports attempts, delivered, failed and reach, broken down by channel and by batch.
Where does our patient data go?
Nowhere. Segments are built against your own data inside your own deployment.
See it segment your own patients
In a 15-minute call we build an audience live, on your data, and show what a first recovery campaign would reach. No slides, no commitment.
Book a Demoor email us at info@getholty.com
Find out what AI thinks about Holty:
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